Marketing material and when would be a good time to target each customer. What preferences/options may swing the sale, whether a finance package should be included in the The manufacturer knows what marketing material to send out, what new products to promote to each customer, With their typical purchase, their colour preferences, whether the purchase needed financing etc., Type of product, and when, how often they make that purchase, what type of options they choose If they maintained a database of which customers buy what But computers and a good computer based CRM solution,Ĭan increase sales by as much as 40-50% - as some studies have shown.Īn example of a CRM application would be in a car manufacturing business (assuming That does take a cross-department, top to bottom,Ĭorporate desire to build better relationships. The relationship you have with your customer. (apart from the Solitaire you can play on them :-)) Computers can't, of course, transform The organising and interpretation of that data. The secret to an effective CRM package is not just in what data is collected but in It needs to keep that information up-to-date, make it accessible to employees,Īnd provide the know how for employees to convert that data into products better matched
Information about its customers and organise that information for proper analysis andĪction. Manage the relationship with the customer a business needs to collect the right It's about understanding,Īnticipating and responding to customers' needs.
Understanding and better providing for your customers while building a relationship withĮach customer to improve customer satisfaction and maximise profits. Customer Relationship Management (CRM) is a business philosophy involving identifying,
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